Stellar Staffing Solution

Company: Cloverly

Location: Eastern Standard Time (EST), Central Standard Time (CST), or London

About Cloverly:

Cloverly is an innovative B2B software and marketplace company committed to making sustainable choices easier and more accessible for businesses. Our mission is to help companies reduce their environmental footprint by providing carbon offset solutions and sustainable product options.

Position Overview:

As the Head of Marketing at Cloverly, you will play a pivotal role in driving the growth of our company. We are seeking a dynamic and experienced marketing leader who has a proven track record in high-growth, early-stage B2B software and marketplace companies. The ideal candidate will have a strong focus on demand generation and brand development, and will be data-oriented, with the ability to implement a lead/demand generation engine, maximize awareness, create demand, and capture demand in our target market.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with Cloverly's business goals, focusing on demand generation and brand building.
• Demand Generation: Implement and optimize lead generation strategies to drive high-quality, qualified leads into the sales funnel, ensuring consistent and scalable growth.
• Brand Development: Build and maintain the Cloverly brand, ensuring it aligns with our mission and resonates with our target market.
• Team Management: Manage and scale a high-performing marketing team, fostering collaboration and professional growth.
• Data-Driven Approach: Leverage data and analytics to make informed marketing decisions and continually optimize marketing campaigns for maximum impact.
• Top of Funnel Experience: Develop and execute top-of-funnel marketing initiatives, including content marketing, advertising, SEO, and social media, to capture the attention of potential customers.

Qualifications:

• Proven experience in successfully developing and positioning high-growth, early-stage B2B software/marketplace companies, with a strong focus on demand generation and some brand background.
• A deep understanding of lead/demand generation strategies and the ability to implement and optimize a lead generation engine.
• Previous experience managing and scaling marketing teams, fostering a collaborative and innovative culture.
• Data-driven mindset, with the ability to use data and analytics to drive marketing decisions.
• Excellent communication skills and the ability to work effectively in a global team, across different time zones.

Location:

This position is open to candidates located in Eastern Standard Time (EST), Central Standard Time (CST), or London, making it accessible to a diverse talent pool.